Hybrid genre
Hybrids have larger audiences due to appealing to more people through their multiple genres. This would be more lucrative for the film companies. Some people consider them more exciting and creative for example a Rom-Com like Friends with Benefits. Hybrid Theory’s which can also be referred to as cross media due to two different genres merging together for example a horror genre and a action genre combining together this means that there will be horror scenes available in the film as well as action scenes this could attract more people to watch a film due to having two genres in one film. This could also mean more value for money due to two genres in one film as mainly you may only be getting one genre i.e. a comedy genre etc. Hybrid Theory’s has been said to be the future of marketing as well as socialising due to being able to communicate to the audience in various amount of ways by speaking as well as actions made in movies. This has also been said to be more exciting and creative when watching films due to having more involvement in the film instead of just one genre involved.
As horror movies are perennially popular, film-makers might start with a set of horror. Paradigms to guarantee audience interest, before throwing other tropes in to the mix.
"Genres are not static, but evolve. Therefore, their common attributes change over time.
Most films are hybrid genres, since they possess common attributes of more than one genre". By Warren Buckland
Most films are hybrid genres, since they possess common attributes of more than one genre". By Warren Buckland
A popular example of a hybrid genre is 'Friends with Benefits' which is a RomCom.
Examples of Hybrid Genres:
- Romantic Comedy- Genres Involved- Romance and Comedy
- Comedy drama - Genres involved - Comedy and Drama
- Action Comedy - Genres involved- Action and Comedy
- Romantic Fantasy- Genres involved - Romantic and Fantasy
- Horror Drama- Genres involved - Horror and Drama

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