The distribution of a film is the process through which a movie is made available to watch for an audience by a film distributor. The process may be executed in a number of different ways; for example, with a theatrical release, a home entertainment release (in which the movie is made available on DVD-video or Blu-ray Disc) or a television program for broadcast syndication and may include digital distribution. The distributors also create a marketing campaign before, during and after the film is released which includes then producing posters, trailers, websites, press packs and possible competitions. This campaign will maximise the publicity for the film which will help the film become more successful. Distributors also obtain the BBFC certificate, and try to get films released at the most favourable times of the year for their genre.
How Film Distribution works
In film distribution, there is a specific path that takes the film from the producer to the audience. It all starts when someone has an idea for a movie. They create an outline for the film to promote interest for a studio or independent investor to purchase the rights for producing the film. When the studio or independent investor has got the rights to the film, people are brought together to make the film including the screenwriter, director, producer and cast. When the film is completed it is sent to the studio and the studio makes a licensing agreement with a distribution company. The distribution company will decide how many copies or the film to make before releasing it. The distribution company will then show the film screening to destined buyers representing the theatres. The buyers will then negotiate with the distribution company on what movies they intend to lease and the terms of the lease agreement. The prints of the film are released to the theatres and cinemas a few days before the opening day to be prepared for viewing. When the film is officially released, it will be shown in cinemas for several weeks. During this period, the public can buy tickets to watch the movie. At the end of engagement (the time the film is shown in cinemas), the theatre sends back the print to the distribution company and makes the payment on the lease agreement. 

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